Future-Proofing Your Mobile Purse Marketing Approach
Mobile Pocketbook Advertising
Mobile purses, like Apple Wallet and Google Pocketbook, store digital variations of charge card, loyalty cards, occasion tickets, discount coupons and even more. They're a very useful client involvement device for brands since they're a permanent, easy-to-find, low-barrier means to connect and transform.
Unlike emails or social media ads, mobile budget passes can be frequently upgraded with dynamic content-- which consumers want and expect. For instance, a store can establish an automated project that sends daily deals to its mobile purse pass holders for a restricted period.
This sort of targeted messaging programs you respect your most dedicated consumers while also driving more transaction frequency-- a data privacy powerful combination. It's an especially effective technique for brands that want to drive customer loyalty without having an app.